Credits4Health (C4H) is a social innovation and health promotion project funded by the European Union aimed at designing, developing, and testing a preventive healthcare system with the following goals:
· Reduce sedentary behaviours;
· Enhance the level of physical activity;
· Foster the adoption of healthy dietary styles in people living in the Euro-Mediterranean Countries.
The project aims at fighting the increasing prevalence of lifestyle-related diseases through an innovative multi-stakeholder approach based on people empowerment, by actively involving people in maintaining and improving their health status.
The approach is based on an ICT platform aimed at stimulating people to become more physically active and follow a Mediterranean diet, by means of personalized paths based on their existing behaviours and their medical, psychological, and social background.
The goal of the platform is to enhance their engagement, motivation, planning and self-monitoring, and further reinforcing their motivation through an incentive system consisting of discounts on healthy goods and services provided by Industrial Partnes.
C4H is run by a Consortium led by the University of Florence, and constituted by 15 Partners comprising European research centres, universities, non-profit organizations, private companies, as well as important public bodies from different Countries.